This book was an easy and quick read with 142 pages. Being a quick read doesn't mean you won't find yourself returning to it again.
CRUSH IT! is about the power of social media in today's world.It shows you how to utilise,Twitter, Facebook,Blogs and all the other social networking platforms, to build a brand for yourself and your business. It is such a fun book to read and you'll feel like Gary is an old friend.
The book doesn't give you any false impression about the amount of work involved, it lets you know from the very beginning that building a brand takes work, hard work. But it really does pay off in the end.
After reading this book, I finally understood the maze called, Twitter and why it's an essential tool in business. It doesn't matter if your business is online or offline. If you are like me and do not "get" how these social networking platforms help your business, then you need to read this book.
I highly recommend CRUSH IT. Five, awesome and well-deserved stars to you, Gary!
